Throx- The Cure for the Missing Sock

Three-of-a-kind beats a pair every time.

Are you always searching for that mysteriously missing sock? Did the dryer eat it again? I hate it when the washer and dryer eat my socks. We may never find that missing sock, but Edwin Heaven has come up with a solution to sock-eating dryers. One day, after losing one too many socks, it dawned on Edwin Heaven that if tires come with a spare, why not the same for socks? He therefore created “Throx,” the first socks to come in threes.

When you purchase a pair of socks from, you get two socks plus an extra one just in case the dryer monster eats one.

Reader’s Digest awarded Throx “Best Innovation of 2006.” It was also the best celebrity gift at the 79th Annual Academy Awards.

I have said it before, and I will say it again it again. What will they think of next?

Throx Inventor Edwin Heaven on CNBC’s “The Big Idea with Donny Deutsch”

Throx- Three Socks for when you loose one.

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