Sexualisation of young girls in fashion

If you were disgusted by my recent post on Heelarious- high heel shoes for babies then be prepared to get angry as you read this post surrounding the sexualisation of young girls by the fashion industry. You’ll be left asking yourself what is happening to a little girls innocence. It’s getting worse, not better. Child only hair salons, designer clothes by Beyonce for little girls and push up bras for nine year olds all contribute greatly to the sexualisation of little girls.

What mother takes their daughter to Tantrum ( a child’s only salon for a manicure. Six year old little girls do not need a manicure. As reported by, here dolls and DVDs sit alongside the latest issues of Vogue. (Am I the only one that thinks this is ridiculous?)

Actress/singer Beyonce has come out with a new children’s clothing line that will have your little girl looking like a “prosti-tot.” Check out the ads for her children’s clothing line. (House of Dereon) This is so not how little girls should dress. Who puts a pimp hat on a little girl?

Tesco recently came under fire for selling a padded push-up bra for girls as young as seven. They were the same company that had to remove a pole-dancing kit from the toys and games section of their website.

Lingerie chain La Senza removed controversial underwear aimed at girls as young as five. The slogan on their website read and I kid you not “Introducing La Senza’s latest collection ? La Senza Girl, why should grown-ups have all the fun?” (Via Should La Senza target girls of five with underwear like this?)

A few years ago Asda were forced to remove pink and black lace lingerie, including a push-up bra targeted at girls aged 9 and T-shirts for girls as young as six with slogans that read: “so many boys, so little time.” (Why would a nine year old need a padded bra? (My first bras certainly did not have padding. 9 year-olds girls DO NOT need a padded bra!)

Five years ago children’s groups called for a boycott of a ‘Little Miss Naughty’ range sold by Bhs, which also included padded bras.

Argos additions catalogue removed a range of girls’ underwear including G-string pants and padded bras for nine-year-olds.

Linda Colling says in her article ‘Little Girl Lost ‘ that “All this sexualisation of children is further fuelled on the home front by too many empty-headed mothers encouraging their girls to dress like little mini me.”

Now we have high heels for babies, the Miss Bimbo website, where girls as young as eight care for dolls called bimbos, Pimpfants where you can dress your little one up like a thug (Not), Beyonce new children’s clothing line that has your little girl looking like a “prosti-tot and a child-only beauty salon where you can have your little girl made up to look like Paris Hilton. Mother’s your little girl does not need a facial, a manicure or to have her eye brows plucked.

Allow little girls to be little girls. Don’t you realize what you’re doing to your daughter?

Is there no escaping this sexualization of young girls?

Take a few minutes from your day and read “So Sexy, So Soon: The Sexualization of Childhood in Commercial Culture.”

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