How Google rates links from Social Networks like Twitter and Facebook
The number of incoming links to a blog as well as quality and relevancy of those links play a role in determining a blog’s Pagerank.
A question that has been asked recently by a number of bloggers is does Google rate incoming links from social networking sites the same way it does incoming links from other sites.
The answer is that Google treats links the same whether they are from Facebook, Twitter, as they would if they were from any other website.
In a post that can be read on WebProNews, Matt Cutts (Google employee) addresses via video how Google rates links from social media pages.
Be sure to listen to the video. The video is part of the new webmaster videos that Google has started to release. If you’re interested in knowing when new webmaster videos come out, follow @googlewmc on Twitter.
Matt says “Google treats links the same whether they are from Facebook or Twitter, as they would if they were from any other site. It’s just an extension of the pagerank formula, where its not the amount of links, but how reputable those links are.”
Matt does say that with Twitter, most links are nofollow anyway, but in Google’s web search (organic rankings), they treat links the same from Twitter or Facebook as they would from a say your blog for example.
This is interesting and I imagine that the same is most likely said regarding blog comments.
I assume that Google would treat the links left in comments on a do-follow blog the same as they would any other link.
Of course taking into factor the quality and relevancy of those links.
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